Measuring the Value of Executive Coaching

When it comes to assessing the value of executive coaching, there are a few different techniques that can be used. The return on investment (ROI) or cost-benefit ratio of executive coaching can be measured by looking at the impact it has on an organization as a whole. This includes changes in individual leadership strategies, as well as the overall focus and alignment of the organization. To accurately measure the improvement of an executive's performance, it is important to look at how their behavior is perceived by others.

This can be done by involving co-workers, colleagues, supervisors, direct subordinates and external partners to collect examples of habits and behaviors that are in favor of and against performance. The International Coaching Federation (ICF) has developed a Level 2 accreditation program for coach training organizations. This evaluation helps to determine if an individual has the drive and talent to become a successful executive coach. In addition, many commitments start with a 6-week burst to speed up fitness and then move on to a routine for the duration of the workout to maintain a new, higher level of fitness.

This helps to create awareness on the part of the Coachee, as well as alignment of thought and a bias for action (orientation to results). Overall, executive coaching can be extremely beneficial for both individuals and organizations. By measuring the ROI or cost-benefit ratio of executive coaching, it is possible to determine if it is worth investing in for your organization.

Barbara Kutella
Barbara Kutella

Incurable twitter nerd. Incurable baconaholic. Hipster-friendly bacon enthusiast. Professional twitter geek. Evil twitter trailblazer. Certified beer nerd.

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